3.1 Company representatives (CRM & Marketing)
Purpose: We process your contact details to manage business relationships and to share information relevant to our services, including event invitations, workshops, and other marketing communications. You may opt out of marketing communications at any time via the unsubscribe link in our emails or by contacting us. If you opt out, we will no longer send you marketing materials, but we may still contact you where necessary to manage our ongoing business relationship.
Platform: We use HubSpot CRM and Marketing Hub to manage interactions and communication.
Legal basis: Legitimate interest (developing and maintaining B2B relationships). Consent (for newsletters and other non-essential marketing).
Retention: Data is kept for the duration of the relationship and up to three years after last contact or activity.
3.2 Newsletter
Purpose: If you subscribe to our newsletter, we process your contact details (name, email address, organization) to provide you with news and other marketing communications.
Platform: We use HubSpot to manage interactions and communication.
Legal basis: Consent (for newsletters and other non-essential marketing). You may withdraw your consent at any time by unsubscribing via the link in our emails.
Retention: We retain subscription data until you unsubscribe or for up to three years after last contact or activity.
Note: If you unsubscribe, we will stop sending you newsletter communications. However, if you are also a company representative, we may still contact you under section 3.1 where necessary for our ongoing business relationship.
Retention: We retain subscription data until you unsubscribe or for up to three years after last contact or activity.
3.3 Website
Purpose: To present our services and operate a secure, functional website.
Platform: Technical/usage data, cookies and similar technologies.
Legal basis: Legitimate interest (website functionality, promotion). Consent (for non-essential cookies, see our Cookie Policy).
Retention: Technical data in line with cookie lifetimes; content reviewed regularly.
3.4 Events & webinars
Purpose: When you register for a Pharmetheus webinar or event, we process your personal data to manage the registration, to send you relevant event communications, and to deliver the event/webinar.
Legal basis: The legal basis for this processing is the performance of a contract formed when you register.
Platform: We use HubSpot and GoTo Webinar to manage registration, communications, and webinar delivery.
3.5 Social media (LinkedIn)
Purpose: To share news and updates about Pharmetheus and to engage with the professional community.
Data processed: Personal data you make available through your profile and interactions (e.g., name, job title, employer, profile photo, comments, or messages). We also receive aggregated statistics from LinkedIn about the reach and engagement of our content.
Legal basis: Legitimate interest (promotion of our services and maintaining professional engagement).
Retention: We do not export or store personal data from LinkedIn beyond what is visible through your interactions. For details on how LinkedIn itself processes personal data, please refer to LinkedIn’s privacy policy.
3.6 Recruitment
Purpose: To evaluate and manage job applications and maintain a talent pool.
Data processed: CVs, cover letters, references.
Legal basis: Legitimate interest (recruitment). Consent (for retention beyond the recruitment process).
Retention: If not hired, data is kept up to 25 months unless you consent to longer retention.
3.7 Acting as a data processor
When Pharmetheus supports client projects, we may act as a data processor on behalf of our clients. In such cases, we process personal data only on documented instructions from our clients, under Data Processing Agreements (DPAs). Standard Contractual Clauses (SCCs) are applied for third-country transfers where required.
3.8 Statutory retention & legal claims
Accounting/financial records: retained for 7 years in accordance with the Swedish Accounting Act (Bokföringslagen).
Legal claims: Information relevant to the establishment, exercise or defence of legal claims may be retained for up to 10 years under the Swedish Act on Limitation (Preskriptionslagen).